Due to the sensitive and potentially explicit nature of the Sexual Wellness category, these content and prohibited product guidelines were developed to protect against poor customer experience.


Content Guidelines


All Sexual Wellness deals must list in the description that the customer must be 18 or older to purchase this product.


Prohibited Words in the Title & Description

  • No slang words are allowed (genitalia, body parts, devices, etc.)
  • No form of the word masturbate
  • Never include humor
  • Avoid second-person point of view
  • Be direct, confident, and positive about what the product is.

Images

  • Present all products accurately.

  • Nudity is prohibited.

  • Anything portraying or suggesting violence is prohibited.

  • Exposed genitalia, nipples, and exposed pubic hair must be removed from all images.

  • Graphic product packaging is prohibited; all general image guidelines apply.

  • Inflated blow-up doll images are prohibited.



Primary images cannot display the following items:

  • Flesh-toned genitalia

  • Explicit lifestyle shots showing blatant nudity



All Images cannot display the following items:

  • Nudity

  • Pornographic images

  • Sexually depicted violence on models (e.g. bondage)

  • Violent props unrelated to the image (e.g. guns)

  • Representations of Sexual Positions



Prohibited Products

  • Condoms

  • Products promoting violence (e.g. ball gags, collars, leashes, bondage, masks, etc.)

  • Chastity gear

  • Any product that has the word “torment” in the title or description

  • Large insertion toys beyond 12" in length

  • Mechanized sexual devices

  • Urethral inserts

  • Enema shower cleansing systems

  • Electrosex gear, excluding wands and pulse massagers. Any items beyond these two categories could be viewed as promoting violence.

  • Pornographic DVDs or instructional DVDs with nudity

  • Lubricants without FDA approval—all ingredients must be listed.

  • Over-the-counter contraceptives

  • Amateur pornography

  • Pornographic magazines


Lubricants


Required Information

  • Volume; abbreviate fluid (fl.) and ounce (oz.)

  • Brand name and information


Recommended Style Guidelines

  • If applicable include, "delivered in discreet packaging."

  • If applicable, disclose gender.

  • Approved words to use to describe product:

    • Vagina, Vaginal

    • Penis, Dong, Dildo

    • Clit, Clitoral

    • Anal, Anus

    • Oral, Mouth

    • Sex

    • Breast, Nipples

    • Stroker

    • G-Spot

    • Vibrator as complete word unless abbreviated in the brand name or product name.

    • Use "c-ring" (industry standard)

  • Include any applicable features or unique descriptors related to the product.



Vibrators


Required Information

  • Batteries: type, and whether or not included (if applicable)

  • Product dimensions

  • Insertable length and girth (e.g. vibrators, kegel balls, anal plugs, etc.)

  • Brand name and information

  • Material of product

  • Do not include gender information

  • Do not use the word "masturbator"


 Recommended Style Guidelines
  • If applicable include, "delivered in discreet packaging."

  • Approved words to use to describe product:

    • Vagina, Vaginal

    • Penis, Dong, Dildo

    • Clit, Clitoral

    • Anal, Anus

    • Oral, Mouth

    • Sex

    • Breast, Nipples

    • Stroker

    • Vibrator as complete word unless abbreviated in the brand name or product name.

    • Use "c-ring." (industry standard ) 

    • Include any applicable features or unique descriptors related to the product.