Due to the sensitive and potentially explicit nature of the Sexual Wellness category, guidelines were developed to protect against poor customer experience and certain products are prohibited to be listed.
Content Guidelines
All Sexual Wellness deals must list in the description that the customer must be 18 or older to purchase this product.
Types of General Product Allowed:
Anal & prostate toys
Restraint items, sex swings, nipple clamps, furniture, blindfolds, whips/paddles & poles
Toys designed specifically for couples (i.e. strapons, we vibe, oral vibrators)
Bedroom costumes, crotchless panties, exotic dance wear,cupless lingerie & bodystockings
Adult games
Lubricants, massage oils, sexual enhancement liquids such as oral gels, prostate gels,..etc. Any & all liquids/creams go in this category including candles
Strokers, c-rings, cages, pumps & penis enlargers (no dongs in mens), erection assist strap ons.
Vibrators, kegels & dongs (no flesh allowed).
Prohibited Words in the Title & Description
- No slang words are allowed (genitalia, body parts, devices, etc.)
- No form of the word masturbate
- Never include humor
- Avoid second-person point of view
- Be direct, confident, and positive about what the product is.
Primary Images
Cannot display the following items:
Flesh Toned Penis of any kind,
Violent lifestyle shots / props
Explicit lifestyle shots showing blatant nudity (eg nipples, vaginas, penises all will be airbrushed by the vendor or by the imaging team in order to show the product)
Images may not contain censor bars, circles with a slashes or blurring to block out inappropriate body parts
Any foul/vulgar slang language imaged on box
Entry points of strokers (vaginal/anal/penis oral)
All Images
Cannot display the following items:
- Blatant Nudity (eg nipples, vaginas)
- Exposed private areas underneath sheer clothing.
- Sexually depicted violence on models (eg bondage)
- Violent props unrelated to the image (eg guns)
- Representations of sexual positions
- Include explicit language or imagery on product packaging
- Include images that are racy or provocative or use lifestyle images that are overly suggestive or sexualized.
- Use stock models or any human element for sexual wellness products
- Slashes across images is non-compliance to the guidelines
Slideshow Images
May contain the following items:
Blurred nudity when displaying apparel (eg nipples, vaginas, penises all should be airbrushed by the vendor or by the imaging team in order to show the product)
Non-violent lifestyle shots / props
Mannequins wearing products to show use (eg strap ons, penis cages, penis enlargers etc)
Prohibited Products
Condoms
Products promoting violence (e.g. Bar spreaders, gagging devices, bondage masks, collars, leashes, ball gags, neck restraints (wrist restraints, ankle restraints and blindfolds are permitted)
Chastity gear
Any product that has the word “torment” in the title or description
Large insertion toys beyond 12" in length
Mechanized sexual devices associated with pornography
Urethral inserts
Enema shower cleansing systems
Electrosex gear (Only wands and pulse massagers are permitted). Any items beyond these two categories could be viewed as promoting violence.
Pornographic DVDs or instructional DVDs with nudity
Lubricants without FDA approval—all ingredients must be listed.
Over-the-counter contraceptives
Amateur pornography
Pornographic magazines
Flesh-toned male genitalia: Item cannot be any human color that may appear realistic
Sexual Dolls, Blow up or replica’s / No product that a ⅔ of human body (missing head, legs or arms)
Lubricants
Required Information
Volume; abbreviate fluid (fl.) and ounce (oz.)
Brand name and information
Recommended Style Guidelines
If applicable include, "delivered in discreet packaging."
If applicable, disclose gender.
Approved words to use to describe product:
Vagina, Vaginal
Penis, Dong, Dildo
Clit, Clitoral
Anal, Anus
Oral, Mouth
Sex
Breast, Nipples
Stroker
G-Spot
Vibrator as complete word unless abbreviated in the brand name or product name.
Use "c-ring" (industry standard)
Include any applicable features or unique descriptors related to the product.
Vibrators
Required Information
Batteries: type, and whether or not included (if applicable)
Product dimensions
Insertable length and girth (e.g. vibrators, kegel balls, anal plugs, etc.)
Brand name and information
Material of product
Do not include gender information
Do not use the word "masturbator"
Recommended Style Guidelines
If applicable include, "delivered in discreet packaging."
Approved words to use to describe product:
Vagina, Vaginal
Penis, Dong, Dildo
Clit, Clitoral
Anal, Anus
Oral, Mouth
Sex
Breast, Nipples
Stroker
Vibrator as complete word unless abbreviated in the brand name or product name.
Use "c-ring." (industry standard )
Include any applicable features or unique descriptors related to the product.
Intimates, Lingerie, and Sexual Apparel Deals
Hero Image
Hero images should feature the product on the model on white and never show nudity.
Cannot have graphic to cover any exposed nipples, vaginas, penises.
Secondary/Variation Image
Variations can include front view and/or tightly-cropped side view or back view or lifestyle images.
Anatomically Correct Products ( Strokers etc )
Primary image cannot show any openings or exposed genitalia
Secondary image may show full product
Variation images should show both packaging and product.
If no packaging is included, escalate to management for guidance.
Best Practices
Merchant should Present all products accurately.
Focus solely on the product.
Ensure all images reflect Groupon Brand.
Show product on sterile all-white background or background with subtle color that complements product.
Look out for exposed buttdock, genitalia, nipples and exposed pubic hair.
Pay attention to product packaging as well, if including it.
Packaging/Boxed Items
Merchant may use images of products out of their packaging whenever available.
Screen primary imagery for prohibited words or images
The image on the left contains nudity and explicit text. The one on the right is edited while still accurately representing the product and its packaging.
Variations image may show full product and corresponding components/elements.
Never show the full product in the primary image.
