The guidelines below are recommendations that will increase Groupon’s potential to achieve:

  • More deals showing up in search engines

  • Deals ranking higher in search engines

  • Deals ranking higher for search phrases (keyword searches) on Groupon sites


Also see: Product Description Guidelines



Deal Title Formulas 


NOTE: Deal titles have a 80-character limit. Anything longer than 80 characters will get cut off on the All Deals page, but you can go up to 80. 


Attribute IAttribute II
Attribute III
Attribute IV
Attribute V(Attribute VI)
BrandModel NameKeywordsValue-Enhancing FeaturesValue-Enhancing Features(Piece Count if Applicable)
Lock Pick Set Complete 19 Piece - With Transparent Padlock

Glasslock Mini Food Storage Container Set (6-Piece)

HP 11.6" Touchscreen Chromebook
iRobot Roomba 650 Robotic Vacuum Cleaner

Fishnet Tights (6-Pack) Regular & Plus Sizes

LU Life XL 8GB Smartphone (AT&T Unlocked)
Single-Stitch Lattice or Chevron Reversible Coverlet Set (3-Piece)



Deal Type
FormulaExample
Single-Option Deals[Product Name with Keywords and/or Value-Enhancing Attribute]+ [Piece Count if Applicable]ShatterGuardz Tempered Glass Screen Protector for iPhone 6/6s
Multi-Option Deals[Product Name with Keywords and/or Value-Enhancing Attribute] + [Piece Count if Applicable]ShatterGuardz Tempered Glass Screen Protector for iPhone 6/6s (1-or 3-Pack)


DO's 

  • Keep it short & simple: consistent, user-friendly terminology that is easy for the average user to read (max. 80 characters)

  • Include a brand name (NOT Groupon) where applicable

  • Include the service, model, and/or version number where applicable

  • Focus on consumer benefit

  • Use correct grammar and spelling

  • Minimize punctuation & special characters

  • Capitalize the first letter of each word

  • Consolidate options (i.e. "Multiple Colors" instead of "Red/Blue/Black/Orange/Brown")


Acceptable, but not required

  • Call out 1 or 2 key feature/benefits (i.e. material, product line, color if only 1 available)

  • Include the condition of the product ("New", "Refurbished", "Used")

  • Include relevant demographics (Newborn, Infant, Toddler, Kids, Adult)

  • Include gender when appropriate - avoid stereotypes such as women + household items (i.e. women's mops), men + sports, etc.

Acceptable Examples

  • Hanes 100% Cotton Unisex T-Shirt
  • BOGO Dinner Combo at The Max
  • Weekday Afternoon Chicago Architectural Tour
  • iPhone 12 Pro Protective Case



DON'Ts 

  • Include every variation of size, color, or other attribute in the product name. You should include that plus or extended sizing available in the title for apparel.
  • Use changing/dynamic information (i.e. sale price)
  • Include promotional text like "free shipping”
  • Keywords spamming within the product title is prohibited. 
  • Avoid using symbols such as [ ], |, etc. These can cause errors that prevent your listing from going live.
  • The title must avoid the use of rhetorical questions, vague or unsubstantiated claims, and references to other websites.
  • Avoid listing unrelated brands or products for comparison in the title.
  • Do not include your company’s name in the product title.
  • Do not capitalize articles, prepositions, or conjunctions like “and,” “or,” “with,” or “to.”
  • The title cannot contain words that are entirely capitalized or lowercase (except when branded as such).
  • Do not include periods at the end of the title.
  • Do not include pricing language


Unacceptable Examples

  • 100% Cotton Mens/Womens/Teen T-Shirt S/M/L/XL Red/Blue/Green/Gray
  • Women's Tank with Waist Trainer and Gel. Plus Sizes Available.  - From $26.99 - Dayton
  • Flirtzy Silicone Bra with Clear Strap Women's Push up Bra with Adjustable & Remo
  • Womens Mens Kids Unisex Cell phone iPhone Android Touch Screen Cotton/Microfiber Blend Light Wear Gloves