• DO keep your product titles concise (70 characters max, including spaces) with minimal punctuation or symbols.

    • DO use proper punctuation and grammar.

    • DO capitalize the first letter of every major word in the title.

    • DO capitalize the first letter of each word, where appropriate.

    • DO include the brand name if it fits in the character limit. Be a little more descriptive when space allows.

    • DO consult the category guidelines for Diamonds and Sexual Wellness.


    • DON’T use the word Options. Whenever possible, be more descriptive using phrases such as Multiple Styles/Designs/Colors Available.

    • DON’T use rhetorical questions, vague or unsubstantiated claims, and references to other websites.
    • DON’T include periods at the end of the title.
    • DON’T include pricing language.
    • DON’T include any copyright or trademark symbols.
    • DON’T include your company’s name in the product title.
    • DON’T capitalize articles, prepositions, or conjunctions such as “and,” “or,” “with,” or “to.”

    • DON’T use symbols such as [ ], |, etc. These can cause errors that prevent your listing from going live.

    • DON’T use misspelled words.
    • DON’T have the title contain words that are entirely capitalized or lowercase (except when branded as such).