Health & Beauty
Required Information
Product ingredients as required under applicable law
Size of product (in oz. or fl oz.)
Size information for health garments (e.g. knee braces, compression sleeves, and other products where the fit is crucial to the therapeutic action)
Brand information
Any warnings or disclosures as required under applicable law or regulation
Applicable warranty information (provide copy of text or link via URL)
Recommended Style Guidelines
Include desired outcome of the product
Include directions for use
Curling Irons, Blow Dryers, & Hair Straighteners
Required Information
Brand name and information
Type (e.g. ceramic) and size of wand/plates (e.g. 1 in.)
Adjustable heat setting (if applicable)
Maximum temperature
Applicable warranty information (provide copy of text or link via URL)
Safety information
Recommended Style Guidelines
"Flat Iron" should always be two words
"Straightener" is suggested to be added to the title of a flat iron.
If provided, write voltage in volts, frequency in Hz, and power in watts.
Feature information to include:
Type, size of wand, or size of plates
Description of curves and waves iron creates
Benefits of straightener
Length and type of cord
Health & Beauty Electronics
Required Information
Type of batteries required (also indicate if they are included)
Attachments/accessories included
Product dimensions
Brand name and information
Applicable warranty information (provide copy of text or link via URL)
Safety information
Recommended Style Guidelines
Dryers
Wattage
Multiple heat settings
Cold blast button
Attachments (e.g. diffuser)
Razors
Attachments (e.g. multiple blades and their purposes)
Personal massagers
Power
Settings
Features such as heat or cold
Fragrance
Required Information
Bottle size (in fl. oz.)
Application of the product (e.g. perfume, eau de parfum, eau de toilette, cologne, body mist, etc.)
Intended gender
Scent description
Brand name and information
"Tester" or "Unboxed" must be included the copy and title if the item is in fact a tester or unboxed
Recommended Style Guidelines
If offering more than two bottle sizes, include "Multiple Sizes Available” language.
For deals with multiple options of the same fragrance type, use plural forms such as Eau de Toilettes or Eau de Parfums.
Makeup
Required Information
All product ingredients as required under applicable law
Size of product (in fl. oz.)
Brand name and information
Colors when applicable
Recommended Style Guidelines
If this is a kit, include number of pieces as well as a general description (e.g. five-piece smoky eyes kit).
Include desired outcome of the product.
Include targeted skin type, if noted.
Describe the packaging details, if unique.
Indicate if product is dermatologist-tested or ophthalmologist-tested (e.g. eye makeup, eyelash extension items, etc.) with all disclosures related to study.
Note SPF.
Include number of uses/size.
Other ingredients and descriptions to note:
Salicylic or glycolic acid, for acne
Natural ingredients, vitamins, oils, minerals
Paraben-free
Fragrance-free
Skin Care
Required Information
Product ingredients as required by applicable law
Size of product (in fl. oz.)
Brand name and information
Directions for use
Type of product
Recommended Style Guidelines
If this is a kit, include number of pieces as well as a general description (e.g. five-piece anti-acne kit).
Include desired outcome of the product.
Add methods to achieve said goals (e.g. exfoliates, moisturizes).
Include targeted skin type.
Note SPF.
Dermatologist-tested/ophthalmologist-tested (eye creams) with all disclosures related to study.
Features to include information on:
Special directions (e.g. apply nightly, use twice a week)
Salicylic or glycolic acid (for acne products)
Natural ingredients, vitamins, oils, minerals
Paraben-free
Fragrance-free
Sulfate-free
Noncomedogenic
Supplements
Required Information
Brand name and information
Ingredient list and nutritional label
Serving size and quantity:
Pills: use counts
Protein powders: use pounds
Pre-workout supplements: use servings
Intended use
Any required product disclosures required or recommended under applicable law or regulation
Tanning Lotion
Required Information
Brand name and information
Ingredients
Size of product (fl. oz.
SPF (when applicable)
Type of tanner (bronzer, tan, oil, vs. lotion spray)
Recommended Style Guidelines
Intended outcome of the tanner
Indoor or outdoor use (e.g. is this a suntan enhancer or a self-tanner?)
Dermatologist-tested/ophthalmologist-tested (face tanners) with all disclosures related to study
Duration of results (e.g. lasts until next shower, up to three days, one week, etc.), including any applicable disclosures related to claimed results
Number of uses
Depth of color (e.g. light, medium, tan, dark)
Additional descriptors:
Natural ingredients, vitamins, oils, minerals
Paraben-free
Fragrance-free