Tips and Rules For a Marketplace Store Name

Your legal business name can differ from your Marketplace Store name. When a business operates using a name that is different from the owner’s name or from the legal entity name of the partnership, LLC, or corporation, it is said to be “doing business as,” or “DBA,” another name. But a Marketplace is not anonymous even as a sole proprietor; the legal entity name will be displayed in the fine print. 


Choose a name that immediately lets customers know what you're selling. For example, a straightforward name like "Ben's Computers" will be more helpful to buyers than a less descriptive name. A straightforward Marketplace Store name can also help search engines find your Marketplace Store when customers are looking for your items.

Fulfillment and Store Information:


From the “Profile” page, navigate to the Fulfilment tab. On this page, enter your "Store Name" and "Fulfillment Address" to the shipping address section on the page. 

Your Marketplace Store Name Also Must Follow These Guidelines:

  • It can't contain the following characters: <, >, or @

  • It can't be the username of another Goods Marketplace Store or be misleadingly similar to the username of another Goods Marketplace Store

  • It can't contain "www" anywhere in the name

  • It can't contain 2 or more consecutive spaces or non-alphanumeric characters

  • It can't end with a top-level domain abbreviation used on the web, such as .com, .net, or .org.

  • It can't be a name that is identical or misleadingly similar to another company's name protected by trademark law. 

  • Also, you can't use a name that contains the word Groupon or LivingSocial, or which is misleadingly similar to those names. 


Learn more about Trademarked items and domain name basics.

If You Need to Update Your Store Name:

  • Submit a ticket via the Support Portal here.
  • Please include the below information in your ticket:
    • Your previous Store name
    • Your updated Store name
      • Please go ahead and update your store name in Gateway once you submit your ticket
    • Link to an existing deal that reflects your previous store name