Naming your Marketplace Store and Fulfillment Location

Tips and Rules For a Marketplace Store Name

Your legal business name can differ from your Marketplace Store name. When a business operates using a name that is different from the owner’s name or from the legal entity name of the partnership, LLC, or corporation, it is said to be “doing business as,” or “DBA,” another name. But a Marketplace is not anonymous even as a sole proprietor; the legal entity name will be displayed in the fine print.

Choose a name that immediately lets customers know what you're selling. For example, a straightforward name like "Ben's Computers" will be more helpful to buyers than a less descriptive name. A straightforward Marketplace Store name can also help search engines find your Marketplace Store when customers are looking for your items.

Fulfillment and Store Information:

From the “Profile” page, navigate to the Fulfilment tab. On this page, enter your "Store Name" and "Fulfillment Address" to the shipping address section on the page.

Your Marketplace Store Name Also Must Follow These Guidelines:

It can't contain the following characters: <, >, or @
It can't be the username of another Goods Marketplace Store or be misleadingly similar to the username of another Goods Marketplace Store
It can't contain "www" anywhere in the name
It can't contain 2 or more consecutive spaces or non-alphanumeric characters
It can't end with a top-level domain abbreviation used on the web, such as .com, .net, or .org.
It can't be a name that is identical or misleadingly similar to another company's name protected by trademark law.
Also, you can't use a name that contains the word Groupon or LivingSocial, or which is misleadingly similar to those names.

Learn more about Trademarked items and domain name basics.

If You Need to Update Your Store Name:

Submit a ticket via the Support Portal here.
Please include the below information in your ticket:
- Your previous Store name
- Your updated Store name
  - Please go ahead and update your store name in Gateway once you submit your ticket
- Link to an existing deal that reflects your previous store name

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Metric	Description	Score	Goal
Overall Performance	Overall Scorecard Health		100%
Tracking Uploaded On-Time Rate	The rate at which orders receive a tracking number upload from the merchant within 2 business days of the order being placed.		>98%
Tracking Movement On-Time Rate	The rate at which an order's tracking number shows movement on the carrier's website within 3 business days of the order being placed.		>97%
Cycle Time	Average time elapsed between the date an order is placed, and the date that order is marked delivered.	Days	<6 Days
Customer to Merchant On-Time Response Rate	The rate at which tickets and messages created by customers receive a response within 1 business day.		>95%
Cancellation Rate	The rate at which orders placed are then cancelled by the merchant prior to tracking upload.		<0.5%
Return Rate	The rate at which successfully placed orders are returned/refunded after tracking has been uploaded.		<0.5%
Customer to Groupon Contact Rate	The rate at which orders received by the merchant result in customers contacting Groupon Customer Service.		<1.4%
Customer to Merchant Contact Rate	The rate at which orders received by the merchant result in customers opening a ticket to contact the merchant directly.		<3.6%
Customer Satisfaction Score	The rate of customers indicating satisfaction with their merchant’s customer service following a ticket being marked “Solved”.		>70%

Metric

Description

Score

Goal

Overall Performance

Overall Scorecard Health

100%

Tracking Uploaded On-Time Rate

The rate at which orders receive a tracking number upload from the merchant within 2 business days of the order being placed.

>98%

Tracking Movement On-Time Rate

The rate at which an order's tracking number shows movement on the carrier's website within 3 business days of the order being placed.

>97%

Cycle Time

Average time elapsed between the date an order is placed, and the date that order is marked delivered.

Days

<6 Days

Customer to Merchant On-Time Response Rate

The rate at which tickets and messages created by customers receive a response within 1 business day.

>95%

Cancellation Rate

The rate at which orders placed are then cancelled by the merchant prior to tracking upload.

<0.5%

Return Rate

The rate at which successfully placed orders are returned/refunded after tracking has been uploaded.

<0.5%

Customer to Groupon Contact Rate

The rate at which orders received by the merchant result in customers contacting Groupon Customer Service.

<1.4%

Customer to Merchant Contact Rate

The rate at which orders received by the merchant result in customers opening a ticket to contact the merchant directly.

<3.6%

Customer Satisfaction Score

The rate of customers indicating satisfaction with their merchant’s customer service following a ticket being marked “Solved”.

>70%

Naming your Marketplace Store and Fulfillment Location

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