Product Description Guidelines

Your product description must fully comply with our guidelines in order to clear our product screening process. Feel encouraged to reference this helpful list of best practices when creating a new product description. 

DOs of Product Description

  • DO start new sentences in product descriptions with capitalization.

  • DO use proper punctuation, grammar and avoid using misspelled words.

  • DO include the ingredients and nutritional facts of all food products.

  • DO include an ingredient list, nutritional facts, and if the product’s claims were evaluated by the FDA.

  • DO describe the use/function of the product, as well as any differentiating features.

  • DO include details such as warranty info (if applicable), height/weight, accessories, etc.

  • DO include that customers must be 18 or older to purchase in All Sexual Wellness deals in the description. Please also see the Sexual Wellness Guidelines.

  • DO include information for personalized items. Please see: Personalization and Gifting

  • DO include blade length of knives. If it is greater than 4 inches, the description must state, “Product does not ship to New York state.

DON'Ts of Product Description

  • DO NOT use exclamation points or any other punctuation that isn't a comma, period, or colon.

  • DO NOT use html, links or embedded images.

  • DO NOT use words that are entirely capitalized or lowercase (except when branded as such).

  • DO NOT use rhetorical questions, vague or unsubstantiated claims, and references to other websites.

  • DO NOT include your website, phone number, or email in the product description.

  • DO NOT include information that is not specific to the product being listed (such as merchant information, shipping information, or ancient history factoids).