Best Practices for Product Content : Groupon Goods Marketplace

Best Practices for Product Content

Note: Deal title have a 70-character limit. Anything longer than 70 characters will get cut off on the All Deals page, but you can go up to 70. Title ...

Thu, 19 Oct, 2017 at 9:19 AM

Marketplace Overview of Categories

Attached below is a PDF file download that details the requirements and guidelines for each product category. We ask that you use the attached chart as ...

Fri, 26 Jul, 2019 at 1:36 PM

Product Description Guidelines

Product descriptions must use proper punctuation and grammar and avoid using misspelled words. Product descriptions cannot contain words that are ...

Tue, 28 Jan, 2020 at 8:47 AM

Finding the Best Categories for Your Product

Attached is an Excel sheet of all of the category options for Goods Marketplace on Gateway, and where those categories will be placed on the Groupon Site. T...

Fri, 10 Apr, 2020 at 3:10 PM

Getting Started Product Creation Guide

Goods Marketplace Getting Started Product Creation Guide What you should know before creating a deal: You must complete the “Vendor Profile” secti...

Mon, 4 Nov, 2019 at 4:55 PM

Metric	Description	Score	Goal
Overall Performance	Overall Scorecard Health		100%
Tracking Uploaded On-Time Rate	The rate at which orders receive a tracking number upload from the merchant within 2 business days of the order being placed.		>93%
Tracking Movement On-Time Rate	The rate at which an order's tracking number shows movement on the carrier's website within 3 business days of the order being placed.		>92%
Invalid Tracking Rate	The rate at which orders are given tracking numbers that show movement before the order is placed, arrive at the incorrect destination, or use a carrier that Groupon does not support.		<5%
Cycle Time	Average time elapsed between the date an order is placed, and the date that order is marked delivered.	Days	<6 Days
Customer to Merchant On-Time Response Rate	The rate at which tickets and messages created by customers receive a response within 1 business day.		>95%
Cancellation Rate	The rate at which orders placed are then cancelled by the merchant prior to tracking upload.		<1.91%
Return Rate	The rate at which successfully placed orders are returned/refunded after tracking has been uploaded.		<2.69%
Customer to Groupon Contact Rate	The rate at which orders received by the merchant result in customers contacting Groupon Customer Service.		<1.4%
Customer to Merchant Contact Rate	The rate at which orders received by the merchant result in customers opening a ticket to contact the merchant directly.		<3.6%
Customer Satisfaction Score	The rate of customers indicating satisfaction with their merchant’s customer service following a ticket being marked “Solved”.		>70%

Metric

Description

Score

Goal

Overall Performance

Overall Scorecard Health

100%

Tracking Uploaded On-Time Rate

The rate at which orders receive a tracking number upload from the merchant within 2 business days of the order being placed.

>93%

Tracking Movement On-Time Rate

The rate at which an order's tracking number shows movement on the carrier's website within 3 business days of the order being placed.

>92%

Invalid Tracking Rate

The rate at which orders are given tracking numbers that show movement before the order is placed, arrive at the incorrect destination, or use a carrier that Groupon does not support.

<5%

Cycle Time

Average time elapsed between the date an order is placed, and the date that order is marked delivered.

Days

<6 Days

Customer to Merchant On-Time Response Rate

The rate at which tickets and messages created by customers receive a response within 1 business day.

>95%

Cancellation Rate

The rate at which orders placed are then cancelled by the merchant prior to tracking upload.

<1.91%

Return Rate

The rate at which successfully placed orders are returned/refunded after tracking has been uploaded.

<2.69%

Customer to Groupon Contact Rate

The rate at which orders received by the merchant result in customers contacting Groupon Customer Service.

<1.4%

Customer to Merchant Contact Rate

The rate at which orders received by the merchant result in customers opening a ticket to contact the merchant directly.

<3.6%

Customer Satisfaction Score

The rate of customers indicating satisfaction with their merchant’s customer service following a ticket being marked “Solved”.

>70%

Best Practices for Product Content

's Scorecard