Health & Beauty


Required Information

  • Product ingredients as required under applicable law

  • Size of product (in fl. oz.)

  • Size information for health garments (e.g. knee braces, compression sleeves, and other products where the fit is crucial to the therapeutic action)

  • Brand information

  • Any warnings or disclosures as required under applicable law or regulation

  • Applicable warranty information (provide copy of text or link via URL)


Recommended Style Guidelines


  • Include desired outcome of the product

  • Include directions for use


 

Curling Irons & Hair Straighteners


Required Information

  • Brand name and information

  • Type (e.g. ceramic) and size of wand/plates (e.g. 1 in.)

  • Adjustable heat setting (if applicable)

  • Maximum temperature

  • Applicable warranty information (provide copy of text or link via URL)

  • Safety information


Recommended Style Guidelines

  • "Flat Iron" should always be two words

  • If provided, write voltage in volts, frequency in Hz, and power in watts.

  • Feature information to include:

  • Type, size of wand, or size of plates

  • Description of curves and waves iron creates

  • Benefits of straightener

  • Length and type of cord



Health & Beauty Electronics


Required Information

  • Type of batteries required (also indicate if they are included)

  • Attachments/accessories included

  • Product dimensions

  • Brand name and information

  • Applicable warranty information (provide copy of text or link via URL)

  • Safety information


Recommended Style Guidelines

  • Dryers

  • Wattage

  • Multiple heat settings

  • Cold blast button

  • Attachments (e.g. diffuser)

  • Razors

  • Attachments (e.g. multiple blades and their purposes)

  • Personal massagers

  • Power

  • Settings

  • Features such as heat or cold



Fragrance


Required Information

  • Bottle size (in fl. oz.)

  • Application of the product (e.g. perfume, eau de parfum, eau de toilette, cologne, body mist, etc.)

  • Intended gender

  • Scent description

  • Brand name and information


Recommended Style Guidelines

  • If offering more than two bottle sizes, include "Multiple Sizes Available” language.

  • For deals with multiple options of the same fragrance type, use plural forms such as Eau de Toilettes or Eau de Parfums.



Makeup


Required Information

  • All product ingredients as required under applicable law

  • Size of product (in fl. oz.)

  • Brand name and information

  • Colors when applicable


Recommended Style Guidelines

  • If this is a kit, include number of pieces as well as a general description (e.g. five-piece smoky eyes kit).

  • Include desired outcome of the product.

  • Include targeted skin type, if noted.

  • Describe the packaging details, if unique.

  • Indicate if product is dermatologist-tested or ophthalmologist-tested (e.g. eye makeup, eyelash extension items, etc.) with all disclosures related to study.

  • Note SPF.

  • Include number of uses/size.

  • Other ingredients and descriptions to note:

    • Salicylic or glycolic acid, for acne

    • Natural ingredients, vitamins, oils, minerals

    • Paraben-free

    • Fragrance-free



Skin Care


Required Information

  • Product ingredients as required by applicable law

  • Size of product (in fl. oz.)

  • Brand name and information

  • Directions for use

  • Type of product


Recommended Style Guidelines

  • If this is a kit, include number of pieces as well as a general description (e.g. five-piece anti-acne kit).

  • Include desired outcome of the product.

  • Add methods to achieve said goals (e.g. exfoliates, moisturizes).

  • Include targeted skin type.

  • Note SPF.

  • Dermatologist-tested/ophthalmologist-tested (eye creams) with all disclosures related to study.

  • Features to include information on:

    • Special directions (e.g. apply nightly, use twice a week)

    • Salicylic or glycolic acid (for acne products)

    • Natural ingredients, vitamins, oils, minerals

    • Paraben-free

    • Fragrance-free

    • Sulfate-free

    • Noncomedogenic



Supplements


Required Information

  • Brand name and information

  • Ingredient list and nutritional label

  • Serving size and quantity:

    • Pills: use counts

    • Protein powders: use pounds

    • Pre-workout supplements: use servings

  • Intended use

  • Any required product disclosures required or recommended under applicable law or regulation



Tanning Lotion


Required Information

  • Brand name and information

  • Ingredients

  • Size of product (fl. oz., ml, etc.)

  • SPF (when applicable)

  • Type of tanner (bronzer, tan, oil, vs. lotion spray)


Recommended Style Guidelines

  • Intended outcome of the tanner

  • Indoor or outdoor use (e.g. is this a suntan enhancer or a self-tanner?)

  • Dermatologist-tested/ophthalmologist-tested (face tanners) with all disclosures related to study

  • Duration of results (e.g. lasts until next shower, up to three days, one week, etc.), including any applicable disclosures related to claimed results

  • Number of uses

  • Depth of color (e.g. light, medium, tan, dark)

  • Additional descriptors:

    • Natural ingredients, vitamins, oils, minerals

    • Paraben-free

    • Fragrance-free