Alcohol Category Guidelines : Groupon Goods Marketplace

Please note, Alcohol can only be sold by approved merchants. For approval, please submit a ticket here.

All merchants must be in compliance with applicable local, state, and federal laws and regulations regarding the offer, sale, shipment, geographic restriction, delivery, packaging, and customer age verification requirements in order to list alcoholic beverages through our site. Merchants must, at all times while listing through our site, possess all valid licenses required for the retail sale of beverages containing alcohol in the applicable jurisdiction(s). Merchants must notify Groupon and cease accepting and fulfilling orders immediately if any applicable alcoholic beverage license is suspended, surrendered, canceled, terminated or revoked.

Additional Requirements for listings for alcoholic beverages:

Bottle Size (fl. oz.)
Number of bottles
Sets/sampler packs: Include set contents section listing out the different items in the sampler
Must be 21+ years of age to order. Adult signature required at delivery. By placing an order for one of these items you are declaring that you are 21 years of age or over.
Health Disclaimer: WARNING: Drinking distilled spirits, beer, coolers, wine and other alcoholic beverages may increase cancer risk, and, during pregnancy, can cause birth defects. For more information go to www.P65Warnings.ca.gov/alcohol.

Shipping Requirements:

Only Wine sold by approved merchants are approved to ship.

As the Merchant, you must include the list of states you are licensed to sell and ship in your description or the list of states you cannot ship to. You may only sell, ship, and deliver alcoholic beverages in jurisdictions in which you are legally permitted to do so.
Alcohol cannot be shipped directly to consumers in Alaska, Arkansas, Hawaii, Mississippi, Rhode Island, Utah, Puerto Rico, or Canada. Even if you are licensed to ship to these states, you will not be able to do so through our third party Marketplace. Restricted states are subject to modification to comply with changing legal requirements. Merchants may include additional states that they are not licensed to ship alcohol to.
Merchants located in Washington, D.C. cannot sell alcoholic beverages for shipment through the Groupon platform.
Package Size/Amount - Merchant must include the package size/amount (e.g. “750ml” or “Four 250mL (8.4oz) Cans”) and any information on ingredients or alcohol content required by state or local laws.

Metric	Description	Score	Goal
Overall Performance	Overall Scorecard Health		100%
Tracking Uploaded On-Time Rate	The rate at which orders receive a tracking number upload from the merchant within 2 business days of the order being placed.		>98%
Tracking Movement On-Time Rate	The rate at which an order's tracking number shows movement on the carrier's website within 3 business days of the order being placed.		>97%
Cycle Time	Average time elapsed between the date an order is placed, and the date that order is marked delivered.	Days	<6 Days
Customer to Merchant On-Time Response Rate	The rate at which tickets and messages created by customers receive a response within 1 business day.		>95%
Cancellation Rate	The rate at which orders placed are then cancelled by the merchant prior to tracking upload.		<0.5%
Return Rate	The rate at which successfully placed orders are returned/refunded after tracking has been uploaded.		<0.5%
Customer to Groupon Contact Rate	The rate at which orders received by the merchant result in customers contacting Groupon Customer Service.		<1.4%
Customer to Merchant Contact Rate	The rate at which orders received by the merchant result in customers opening a ticket to contact the merchant directly.		<3.6%
Customer Satisfaction Score	The rate of customers indicating satisfaction with their merchant’s customer service following a ticket being marked “Solved”.		>70%

Alcohol - Category Guidelines

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