Accessories & Bags
Required Information:
Care instructions if available
Included items (e.g. sunglasses with a case, purse with a duster bag)
Product dimensions
Sizing info for belt
Recommended Style Guidelines:
Women/men/unisex (e.g. men's scarves, women's leather gloves, sunglasses for men and women)
Brand information
Style (e.g. classic, modern, vintage-inspired)
Material
Seasonality (if fabric is lightweight or has a seasonal print or color)
Special product certification (e.g. TSA approved, Prop 65 compliant, etc.)
Inclusion of pockets, card slots, phone slots, etc.
Closure type: snap, zipper, toggle, etc.
Purse strap removability and length
Eyeglasses & Sunglasses
Required Information:
Frame material
Lens material
Lens color
Protection (UV, polarized, etc.)
For optical frames: are prescription lenses included?
Product dimensions
Recommended Style Guidelines:
We recommend not describing eyewear as “a pair” of glasses. Instead, use “eyeglass frames” or “eyewear” to avoid misrepresentation.
Jewelry - Earrings
Required Information:
Under Stone Type, list the name of the stone (e.g. diamond, sapphire, or amethyst)
Under Treatment, list how the stone or crystal was made (e.g. genuine, lab created, or lab grown)
For diamonds:
Stone type
Total number of stones
Total carat weight
Color
Shape
Cut
Clarity
Stone treatment
Metal
Finish
Full dimensions
Proof of certification
**Note: Total number of stones and total carat weight are not required for accent diamonds
For genuine gemstones:
Stone type
Total number of stones
Total carat weight
Shape
Cut
Stone treatment
Birthstone of the month
Metal
Finish
Full dimensions
For cubic zirconia and created or simulated gemstones:
Crystal type
Total number
Treatment
Metal
Finish
Full dimensions
Recommended Style Guidelines:
If a brand has an umlaut in it, be sure to include it in the write-up (e.g. Stührling, Bürgi, etc.). To create to create an umlaut, hold down Option + U then type in the letter you want (in this case, U again).
Fine jewelry: keep product name simple (e.g. Diamond Bracelet)
CZ jewelry: state in title (e.g. CZ Tennis Bracelet)
For Swarovski crystals see Swarovski specific guidelines.
CTW vs. CTTW: CTW is the weight of one stone (or pair of solitaire earrings). CTTW is the combined weight of many stones.
There should be a space between the number and carat measurement (e.g. 1/2 CTTW Stud Earrings).
Call out precious metals in the title, even if it's also plated with another type of metal; do not include hyphens. Examples:
10K Solid Yellow Gold Mariana Bracelet
14K Solid Rose Gold Ball Stud Earrings
18K Yellow and Rose Gold-Plated Solid Silver
1.00 CTW Diamond Earrings in 10K Solid White Gold
Include full metal type in the bullets, even if it's plated (e.g. 14K white gold over brass).
Always use "K” instead of spelling out "Karat".
Refer to sterling silver as 0.925 sterling silver (not 925).
Use "Lab created" if it's a lab-created diamond.
Only include diamond color in the title if it's something other than white.
Use "Genuine" vs.“Authentic”
Simulated diamonds is another term for cubic zirconia.
Note AAA quality in the bullet points.
Jewelry - Pendants, Necklaces & Bracelets
Required Information:
Under Stone Type, list the name of the stone (e.g. diamond, sapphire, or amethyst)
Under Treatment, list how the stone or crystal was made (e.g. genuine, lab created, or lab grown)
For diamonds:
Stone type
Total number of stones
Total carat weight
Color
Shape
Cut
Clarity
Stone treatment
Metal
Finish
Chain type
Chain length
Clasp type
Full dimensions
Proof of certification
**Note: Total number of stones and total carat weight are not required for accent diamonds
For genuine gemstones:
Stone type
Total number of stones
Total carat weight
Shape
Cut
Stone treatment
Birthstone of the month
Metal
Finish
Chain type
Chain length
Clasp type
Full dimensions
For cubic zirconia and created or simulated gemstones:
Crystal type
Total number
Treatment
Metal
Finish
Chain type
Chain length
Clasp type
Full dimensions
Recommended Style Guidelines:
If a brand has an umlaut in it, be sure to include it in the write-up (e.g. Stührling, Bürgi, etc.). To create to create an umlaut, hold down Option + U then type in the letter you want (in this case, U again).
Fine jewelry: keep product name simple (e.g. Diamond Bracelet)
CZ jewelry: state in title (e.g. CZ Tennis Bracelet)
For Swarovski crystals see Swarovski specific guidelines
CTW vs. CTTW: CTW is the weight of one stone (or pair of solitaire earrings). CTTW is the combined weight of many stones.
There should be a space between the number and carat measurement (e.g. 1/2 CTTW Stud Earrings).
Call out precious metals in the title, even if it's also plated with another type of metal; do not include hyphens. Examples:
10K Solid Yellow Gold Mariana Bracelet
14K Solid Rose Gold Ball Stud Earrings
18K Yellow and Rose Gold-Plated Solid Silver
1.00 CTW Diamond Earrings in 10K Solid White Gold
Include full metal type in the bullets, even if it's plated (e.g. 14K white gold over brass).
Always use "K” instead of spelling out "Karat".
Refer to sterling silver as 0.925 sterling silver (not 925).
Use "Lab created" if it's a lab-created diamond.
Only include diamond color in the title if it's something other than white.
Use "Genuine" vs.“Authentic”
Simulated diamonds is another term for cubic zirconia.
Note AAA quality in the bullet points.
Jewelry - Rings
Required Information:
Under Stone Type, list the name of the stone (e.g. diamond, sapphire, or amethyst)
Under Treatment, list how the stone or crystal was made (e.g. genuine, lab created, or lab grown)
Ring size should be used when only one size is available.
For diamonds:
Stone type
Total number of stones
Total carat weight
Color
Shape
Cut
Clarity
Stone treatment
Metal
Finish
Full dimensions
Proof of certification
Ring size - sizing guide (http://gr.pn/18ML4I7)
**Note: Total number of stones and total carat weight are not required for accent diamonds
For genuine gemstones:
Stone type
Total number of stones
Total carat weight
Shape
Cut
Stone treatment
Birthstone of the month
Metal
Finish
Full dimensions
Ring size - sizing guide (http://gr.pn/18ML4I7)
For cubic zirconia and created or simulated gemstones:
Crystal type:
Total number:
Treatment:
Metal:
Finish:
Full dimensions:
Ring size:
Ring sizing guide (http://gr.pn/18ML4I7)
Recommended Style Guidelines:
If a brand has an umlaut in it, be sure to include it in the write-up (e.g. Stührling, Bürgi, etc.). To create to create an umlaut, hold down Option + U then type in the letter you want (in this case, U again).
Fine jewelry: keep product name simple (e.g. Diamond Bracelet)
CZ jewelry: state in title (e.g. CZ Tennis Bracelet)
For Swarovski crystals see Swarovski specific guidelines
CTW vs. CTTW: CTW is the weight of one stone (or pair of solitaire earrings). CTTW is the combined weight of many stones.
There should be a space between the number and carat measurement (e.g. 1/2 CTTW Stud Earrings).
Call out precious metals in the title, even if it's also plated with another type of metal; do not include hyphens. Examples:
10K Solid Yellow Gold Mariana Bracelet
14K Solid Rose Gold Ball Stud Earrings
18K Yellow and Rose Gold-Plated Solid Silver
1.00 CTW Diamond Earrings in 10K Solid White Gold
Include full metal type in the bullets, even if it's plated (e.g. 14K white gold over brass).
Always use "K” instead of spelling out "Karat".
Refer to sterling silver as 0.925 sterling silver (not 925).
Use "Lab created" if it's a lab-created diamond.
Only include diamond color in the title if it's something other than white.
Use "Genuine" vs.“Authentic”
Simulated diamonds is another term for cubic zirconia.
Note AAA quality in the bullet points.
Jewelry - Sets & Misc.
Required Information:
Under Stone Type, list the name of the stone (e.g. diamond, sapphire, or amethyst)
Under Treatment, list how the stone or crystal was made (e.g. genuine, lab created, or lab grown)
Ring size should be used when only one size is available.
Band width
Ring size - sizing guide (http://gr.pn/18ML4I7)
For diamonds:
Stone type
Total number of stones
Total carat weight
Color
Shape
Cut
Clarity
Stone treatment
Metal
Finish
Full dimensions
Proof of certification
**Note: Total number of stones and total carat weight are not required for accent diamonds
For genuine gemstones:
Stone type
Total number of stones
Total carat weight
Shape
Cut
Stone treatment
Birthstone of the month
Metal
Finish
Full dimensions
For cubic zirconia and created or simulated gemstones:
Crystal type
Total number
Treatment
Metal
Finish
Chain type
Chain length
Clasp type
Full dimensions
Additional info for ALL Necklaces, Bracelets, Anklets, Etc.
Chain type
Chain length
Clasp type
Recommended Style Guidelines:
If a brand has an umlaut in it, be sure to include it in the write-up (e.g. Stührling, Bürgi, etc.). To create to create an umlaut, hold down Option + U then type in the letter you want (in this case, U again).
Fine jewelry: keep product name simple (e.g. Diamond Bracelet)
CZ jewelry: state in title (e.g. CZ Tennis Bracelet)
For Swarovski crystals see Swarovski specific guidelines
CTW vs. CTTW: CTW is the weight of one stone (or pair of solitaire earrings). CTTW is the combined weight of many stones.
There should be a space between the number and carat measurement (e.g. 1/2 CTTW Stud Earrings).
Call out precious metals in the title, even if it's also plated with another type of metal; do not include hyphens. Examples:
10K Solid Yellow Gold Mariana Bracelet
14K Solid Rose Gold Ball Stud Earrings
18K Yellow and Rose Gold-Plated Solid Silver
1.00 CTW Diamond Earrings in 10K Solid White Gold
Include full metal type in the bullets, even if it's plated (e.g. 14K white gold over brass).
Always use "K” instead of spelling out "Karat".
Refer to sterling silver as 0.925 sterling silver (not 925).
Use "Lab created" if it's a lab-created diamond.
Only include diamond color in the title if it's something other than white.
Use "Genuine" vs.“Authentic”
Simulated diamonds is another term for cubic zirconia.
Note AAA quality in the bullet points.
Luggage
Required Information:
Product dimensions
Product dimensions when expanded
Weight of luggage pieces
Number/size/type of pieces in the set
Material
Recommended Style Guidelines:
If the luggage has spinner wheels, this should be indicated in the description
What’s included in the luggage set (if it is a set)
Materials (e.g. hard- or soft-sided) and texture if possible
Weight if notable
This depends on the luggage:
Shoulder/weekend/carry-on bags: around 6 lb.
For 21” carry-on pieces, under 10 lb.
30” pieces, around 10 lb. is good
Handle extension mechanism: what it is and measurements
Number and type of wheels: inline or spinner wheels
Number and type of pockets: zippered/velcro-ed
If cloth handles, length of drop
Number of pockets and kinds of closures: zipper, velcro, snaps, etc.
Product dimensions with expandability
Whether the bag is carry-on-compatible
Please note if there is an integrated TSA accepted combination lock
Watches
Required Information:
Movement type
Case material
Case dimensions
Bezel material
Bezel color
Band material
Band dimensions
Adjustable band
Clasp type
Water resistance
Full dimensions (case width + band length)
Water resistance only required if provided
Recommended Style Guidelines:
If a brand has an umlaut in it, be sure to include it in the write-up (e.g., Stührling, Bürgi). To create to create an umlaut, hold down Option + U then type in the letter you want (in this case, U again).
Call out these special features in the title when applicable: Chronograph, Multi-Function, Tachymeter, Automatic, Mechanical, Titanium, Sapphire Crystal, and Water Resistance of 500 meters or more
Include unique features: Japanese Movement, 316l Stainless Steel (Surgical Grade)
Water resistance in meters (not atm)
- If the record lists a “stainless steel caseback,” note it in description.