• Product Title/Name

    • Always use the “®” symbol while referring to Swarovski.

    • Never use the wording “Swarovski® elements,” use “Swarovski® crystals” instead.

    • Never use all capital letters while mentioning Swarovski brand (i.e. SWAROVSKI®).

    • For branded products, the following must be met:

  • Brand of the manufacturer of the product must be included

  • Item’s category of product must be listed (i.e. necklace, earrings, etc.)

  • made* with crystals from Swarovski®” or “with crystals from Swarovski®” must be included. Alternate wording is not allowed.

  • Example deal below:

  • For non-branded products, the following must be met:

  • Item’s category of product must be listed (i.e. necklace, earrings, etc.)

  • made* with crystals from Swarovski®” must be included. Alternate wording is not allowed.

  • Example deal below:

  • Images

    • Never include the images used by Swarovski® in its advertisements/websites.

    • Never include images with “made with Swarovski elements” logo, unless the vendor has permission (license) from Swarovski to use it.





  • If the packaging is shown in one or more images, it must include the brand of the manufacturer of the item only, and not Swarovski® brand, or be non-branded (no brand shown in the packaging). 

    • Examples below of branded and non-branded product images.