Single Product Creation

In order to create a new product in Gateway, please log onto the Gateway portal, then follow the steps listed below. You can also review our full Gateway Training Video.



      1. Once you’ve logged on to Gateway, get started by clicking 

       on “Add Product Group” in the left-hand navigation bar.



2. You’ll be prompted with the question, “Which category describes your product?”

In the field provided, type in keywords pertaining to your product. Once you’ve typed a keyword that lines up with our taxonomy, a list of matching results will auto-suggest below. 



For a complete taxonomy list, see Finding the Best Categories for Your Product

3. Select the best fit category for your new listing. 

Selecting from the suggested categories, choose the option that best matches the product that you plan to list. 

4. Enter key information for your new product

The product page will expand, allowing you to input key information for your new product, including manufacturer, brand, product name and description. Complete these fields, noting that all required fields are marked with an asterisk.

You will be able to return to this page later if you need to make edits or additions. However, you will not be allowed to navigate past this page until all required fields are completed.

For information on our description requirements, see Product Description Guidelines.

5. Use Bullet Points to provide concise selling points for your product.

Use the provided text field, type your information, then press the Enter key to input each bullet point. Bullet points should be under 128 characters and include concise selling points of the product. These bullet points will be listed prominently on the customer-facing deal page.


  • To edit an existing bullet point, click on the text, make changes, then press the Enter key.
  • To delete an existing bullet point, click on the “(x)” to the right of added text

6. Enter warranty information for your product, if available.

All fields in this section must be completed in order for the warranty to be featured on your deal page. After completing all fields, click on the "Warranty File" button to upload an image of the warranty. If there is no warranty associated with your product, this section can simply be left blank.

For more information, see How to Enter Claimed Warranties

7. Add attributes to create product(s) within your existing product group. 

Gateway breaks down your inventory into “product groups” and “products". By completing steps 1-7, we have now created a new "product group". Next, we will create our "product(s)" by inputting attribute information, such as size, color, etc.

For more information, see What are "Products" and "Product Groups"?  


See which of the options below best describes the product group you’re creating, 
then click that option and follow the appropriate steps provided:


Option #1

If you only plan to offer one product in your product group (for example, a shirt that only comes in the color red and the size small), simply enter these attributes (red, small) in the fields listed below the Products heading.

You can either browse through the drop-down options or manually type in order to search for your desired values.


Once you are finished adding attributes, your product will be created automatically. You can now move on to Step 9.

NOTE: If more than one value is entered for any of the attributes, 
multiple products will automatically be created in the Products section. 

Option #2

If you have a product in stock for every possible combination of attributes, enter all of your product group's available attributes using the fields under the Products heading.


You can either browse through the drop-down options, or begin to type in order to manually search for your desired value. 


A new product will automatically be created in the section below for every possible combination of the selected attributes. You will need to provide each of these products with unique ID information in Step 9

Option #3

If you do not have a product for every possible combination of attributes (for example, you have the color white in sizes small, medium, large and XL, but you only have the color red in size large and XL), click the "Add a Product" link pictured below to add a new product to your group. 

Create one product for each combination you plan on offering. You will then add the appropriate attributes to each product using the "Edit" link. Reference the instructions provided in Step 9 for more context.

8. Enter identifying information about your products.

Next, you will enter any identifying information about your products, such as SKUModel numberProduct IDQuantity and Unit Price. Enter information according to the product attributes displayed on the left end of each line. 

Merchants must have NO duplicate UPC's across their entire product catalog. All of your products MUST have unique identifiers. 

The Product ID is usually the UPC number associated with your product, but can also be EANISBN, or ITF. Your Product ID “type” will appear in small text below the field once it has been recognized by our system.


9. Confirm that all required information has been provided accurately.


You may now notice a red exclamation point symbol to the right of your cost. This indicates that you're required to enter more information before moving on to the next step. If you hover over the symbol, a red text box will appear, describing the missing information for the product.

In order to enter this information for each product individually, you can click on the “Edit Details” link to the right of the symbol. To make changes to more than one product at a time, select the checkboxes next to the product list (or the checkbox at the top of the list) and click the "Edit Selected" button.


10. Enter complete pricing information.

A new screen will open, giving you the opportunity to enter more information about your product. Some fields will be carried over from the information entered on the previous screen, and some will still need to be completed. 

Begin by entering the Shipping Cost, Reference Price, Reference Price Link, and Reference Price Type. Unit price and quantity should already be completed. 

The Reference Price Link is a site URL where the products can be purchased at the provided Reference Price (MSRP) or where your product is being sold by the brand or manufacturer, if available. You can also provide a site URL that details proof of MSRP as a Reference Price Link.

(Required fields are marked with an asterisk in the UI)

11. Add distinguishing attributes, if necessary.

Your product may have the option to add Distinguishing and Supplementary attributes. You should only have to add attributes here if you have added a new product after completing the other products, or you didn't choose these attributes already on the Basic Information tab.

NOTE: Only add distinguishing attributes when editing product one at a time. 
If you are editing in bulk, no distinguishing attribute fields should be filled in.

12. If this product is LTL or contains hazardous material, check the appropriate boxes. 

If none of these apply, leave them blank.


13. Choose the country in which your product was manufactured by clicking on the “Country of Origin” field.


14. Enter accurate sizing measurements for both product and packaging.

First, select the appropriate units of measurement you will be using for both product and package dimensions by clicking on the “Dimension Unit” field. Next, fill in the appropriate information for both the Product Measurements and Package Measurements fields. 


15. Once you have completed steps 1-15, click on the box marked “OK” at the bottom of the screen to apply. You may then proceed to Step 17.

16. Review product information.

You will now be returned to the previous product information page. If all product details have been entered correctly, the symbol which was previously a red exclamation point should now be a grey check mark.

If you still have a red exclamation point, hover your mouse over it to see what fields were unfilled or not accepted. Then, click again on the “Edit Product Details” page to enter the indicated information. When you finally see a grey checkmark, click on the “Save & Continue” box at the bottom of the page to move on to the Images tab.

17. Assign an image to your Product Group.

Click on the “Add Image to Product Group” link, found below the now expanded  "Product Group Images" heading. You can upload your image via Image Source URL, or via direct file upload.


This "Product Group Photo" can be a duplicate of any of your individual product photos, as long as it is fully compliant with our guidelines. This will be the customer-facing image on the deal listing.

Adding images via Image Source URL:

A new window will appear, prompting you to add a URL to your image. After entering your image URL, click on the “Save” box below the text field.

 If you do not already have a URL created for your image, please see How to Create an Image Link.

Adding images via Direct File Upload:


Alternatively, you can also directly upload image files from your computer by using the direct image upload. To use this function, click on the "Upload File" button.

If you’re not sure that your product photos are compliant with our guidelines,


Is your image upload displaying as a spinning grey wheel icon? Click here for support.  

18. Assign specific images to individual products.

If there are multiple products within your product group, you will need to add a specific photo for each individual product. 

Use the previous steps to upload an image that corresponds to each product. Next, start assigning each image to the product it depicts. To assign an image, first, click on the image you'd like to assign. Next, select the product(s) you'd like to associate with this image by clicking on the green checkbox(es) next to the product(s). Finally, click on the box marked “Apply to Images Selected Products”.

Repeat this step until all products have been assigned their own image.

19. Manage Product/Product Group images, if needed.


If adding multiple images, repeat the above steps as many times as needed. You are encouraged to add multiple photos, depicting different angles, product uses, etc.

If you need to delete an image, click on the “(x)” that appears in the top right corner of the image when you hover over the image.

Remember, you must have a "Product Group Photo" assigned in addition to your Product Photos. This Product Group Photo can be a duplicate of any of your individual Product Photos, as long as it is fully compliant with our guidelines. This will be the customer-facing image on the deal listing.


20. Do a final review of all product information.

Once all products have been assigned images, go back and double-check all product information for accuracy. If everything looks good, you’re all finished!

21. Congratulations, your new listing is now under review!

It will now be sent into our Product Screening Process. Our screening team should then complete their review within the next 7 business days. Great work!

  If you have questions about product reviews, or want tips on how to appeal 
or avoid product rejections, see Product Screening Process.